Citizen Watches’ Time Is Light Pop-Up Art Installation was launched at the grand opening of Isetan The Japan Store in Kuala Lumpur, Malaysia. The brand celebrated the unveiling of the limited edition timepieces for Citizen Eco-Drive One and Citizen L Ambiluna.
The Time is Light art installation is a collaboration of the watch maker with the famous Japanese architects Tsuyoshi Tane and Yutaka Endo. It was an extension of the Frozen Time concepts which the brand has been exhibiting in Baselworld since 2013.
“Time is Light. Without light, there would be no time. Time is Light is a manifestation of Light’s return to Time,” said Tane, who has a long time collaboration with Citizen. Meanwhile, it’s the first time for Endo from Luftzug to provide technical expertise of music and digital design.
Local celebrities and influencers graced the event at Isetan such as Izzue Islam, Amber Chia, Preston Leen, Jessica Chaw and Jxhia Wong. They were presented with watches from the brand’s L Ambiluna and Eco-Drive One Collection.
L Ambulina Urushi
L Ambulina Stainless Steel
Eco Drive One
Citizen’s previous art and design installations were Baselworld 2013, Frozen Time, Baselworld 2015, Compressed Time and Milan Design Week 2014 Light Is Time, Baselworld 2015, Expansion Time, Baselworld 2016 Horizontal Time and Milan Design Week 2016, Time is Time. Check out this cool video of the Citizen Milan Design Time is Time:
It’s a captivating art installation for those who love the creative world and watches. So why not pay a visit the pop-up art installation display which is only until November 28 at the Isetan The Japan Store at LOT 10. The store officially opened last October 27 in Kuala Lumpur.